iD Mobile’s rock-loving spokesperson bear wakes Brits up from mobile hibernation | LBBOnline
Today, iD Mobile – the mobile virtual network operator (MVNO) of Currys – announces its new digital advertising campaign, “Wake Up”. The campaign features a new “spokesperson bear” for the brand called HeiDi – an exuberant rock-loving bear who is here to “wake up” a nation of sleepwalking “mobile hibernators” through expensive phone deals. The …