Samsung unveils SmartThings Home Dubai, localizing the SmartThings experience for the Middle East

Samsung unveils SmartThings Home Dubai, localizing the SmartThings experience for the Middle East

On October 6, Samsung Electronics opened SmartThings home in Dubai, UAE the first Multi Device Experience space in the Middle East. SmartThings Home Dubai is a 278 square meter space located on the first floor of the Dubai Butterfly Building, where Samsung’s Middle East headquarters are also located.

Visitors can explore 15 different SmartThings scenarios, with features designed to improve the lifestyles of local customers in the Middle East, such as prayer mode and sandstorm mode. Read on to learn more about the unique SmartThings scenarios for the Middle East region below.

▲ SmartThings Home Dubai is located on the first floor of the Dubai Butterfly Building, where the headquarters of Samsung Electronics Middle East and Samsung Gulf Electronics are also located.

SmartThings Home, suitable for Middle Eastern culture and climate

SmartThings Home Dubai is divided into four areas: Home Office, Living Room & Kitchen, Gaming and Contents Studio. Within these areas, visitors can explore 15 SmartThings scenarios. By connecting SmartThings to various Samsung devices from mobile devices to home appliances and even display products visitors can see firsthand how life becomes more convenient and enjoyable.

▲ SmartThings Home Dubai Experience Zones, where visitors can experience how life is enhanced through SmartThings connectivity.

SmartThings Home Dubai also offers exclusive zones customized for the lifestyles of local residents, such as prayer mode and sandstorm mode. Samsung Electronics’ Middle East headquarters and Samsung Research’s Samsung R&D Institute Jordan worked together to develop these specialized scenarios specifically for consumers in the local market.

For example, the Sandstorm mode was developed for the frequent sand and dust storms in the Middle East. During a sandstorm, just press a button on the SmartThings app to enjoy a clean indoor environment. When sandstorm mode is activated, smart blinds block dust from outside, an indoor air purifier starts working, and a robot vacuum cleaner starts tidying up the house.

▲Enable Sandstorm Mode with SmartThings App

The mode of prayer was developed for SALAH, which is the prayer of Muslims, observed five times a day at prescribed times. When it’s time to pray, users will get a notification on their smartwatch. Then the user can activate the prayer mode on the SmartThings app to create an environment conducive to concentration on prayer. Prayer mode activates smart blinds, adjusts room lighting, and turns off the TV. With SmartThings, all products in the home can be activated to create an atmosphere conducive to prayer.

▲ Once the prayer mode on SmartThings is activated after the user receives a notification on their smartwatch, SmartThings creates the optimal environment for praying by adjusting interior smart blinds and lighting, automatically turning off the TV, etc.

Gen Zers like to express themselves through social media that’s why SmartThings Home Dubai’s Contents Creation Studio was created especially for them. Various devices, including smartphones, lighting and TVs, can be controlled with the touch of a button to instantly create a dedicated space optimized for content creation. This studio is open to everyone.

▲ A Samsung employee teaches local visitors how to use the Content Creation Studio

Samsung Opens First SmartThings Experience Zone in the Middle East

The event celebrating the opening of SmartThings Home Dubai on October 6 brought together over 100 visitors, including local media, corporate partners, government officials and influencers.

▲ Attendees at the SmartThings Home Dubai opening event included local media, such as Dubai TV and Abu Dhabi TV, and partner companies, such as TikTok and Facebook, and influencers.

“Starting with SmartThings Home Dubai, which is the first SmartThings experience zone in the Middle East, we plan to extend the SmartThings experience to large stores, such as branded stores, to continue our efforts to explore meaningful experiences through connectivity in the region,” said Samsung Gulf Electronics President Seong Hyun Lee.

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